Why Marlboro Maker Bet on Juul, the Vaping Upstart Aiming to Kill Cigarettes WSJ The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, E Cigarettes Vaping with Juul & Other Electronic Cigarettes Nicotine formula used by e cigarette maker Juul is nearly identical to the flavor and addictive profile of Marlboro cigarettes : r science Poison center warns of JUUL use; 1 pod has 5% nicotine or 1 pack of 20 cigarettes E Cigarettes Vaping with Juul & Other Electronic Cigarettes